Vuse on the Streets

In a mission to normalise vaping through content, we hit the streets for real vapers. We wanted to get an opinion about the Vuse devices and flavour range to create social proof in a heavily restricted global market. To create the most out of the shoot days, we also dived into photography to create an authentic image bank for the client’s needs.
With this content, the brand saw the potential of authentic approaches, for the first time as they never had so many views and likes in their brand history.