PERSIL X ENGLAND RUGBY

Persil became an official sponsor for the England Rugby team and briefed us to make everyone know about it. They already booked the media all over Waterloo station. The work should go live every gameday weekend. We came up quickly with the concept that all rugby players, from grassroots to professional are united by the mud on their shirts.

We created a lineup as you would see before the game. All the players stand together.
It was the first time I worked on a 40 meter screen layout, so we added some moving elements and tried to make it as attention-grabbing as possible.