O2 RapBattles

For the launch of the Samsung S8, O2 was in need of a social campaign that cuts through the noise.
With limited information about the actual new features of the phone, we created the O2 RapBattles.
We created rhymes about the rumours that circulated through the web because even O2 wouldn’t get any information from Samsung until the actual launch.
All to speak to a young audience, that is on the look out for the newest features the Samsung has to offer.

ROLE: CREATIVE / ART DIRECTOR
AGENCY: VCCP KIN
DIRECTOR: Max Sobol
CREATIVE DIRECTOR: Dermot Mc Partland
COPYWRITER: Tom Lee
PRODUCTION: Zay Al-Saygh