Brief
Bring the product benefits to life for the glo social channels around the world
Idea
Glo has a relaxing effect on its audience… But we can’t say that. So we used the most relaxing way to animate the devices in 3D and bring the product features to life the lateral way. From, design through to its intricate technology.
The audience got to see the product in an oddly satisfying way.
ROLE: CREATIVE DIRECTOR
AGENCY: The&Partnership
3D ANIMATOR: Graham Bucknell
CREATIVE DIRECTOR: Johann Schwella