Idea
On a mission to normalise vaping through content, Vuse hit the streets for real vapers. To get an opinion about the Vuse devices and flavour range to create social proof in a heavily restricted global market.
With this content, the brand saw the potential of authentic approaches, for the first time as it never had so many views and likes in its brand history.
ROLE: ART DIRECTOR
AGENCY: The&Partnership
CREATIVE DIRECTOR: Johann Schwella
COPYWRITER: Daniel Castle
PRODUCTION: Lika Razac-Ince