Brief
Old Mutual Wealth is the biggest sponsor of the Rugby Autumn Internationals and briefed us to get their investment products more into a rugby-centric world by using their strategy ‘Invest in life’.
Idea
The idea was to relate rugby players to their clients because all of us have the same problem.
What’s our plan B or the side project that keeps us going when something goes wrong?
We created four social videos and a print campaign that used the rugby players to tell their motivational messages.
The ads were all over tickets, match day programs, stadium screens and social platforms.
ROLE: ART DIRECTOR
AGENCY: VCCP KIN
CREATIVE DIRECTOR: Sophie Payne
COPYWRITER: Tom Lee
PRODUCTION: Maxine Denton
