Old Mutual Wealth Invest in Life
Old Mutual Wealth is the biggest sponsor of the Rugby Autumn Internationals and briefed us to get their investment products more into a rugby-centric world by using their strategy ‘Invest in life’.
The idea was to relate rugby players to their clients because all of us have the same problem.
What’s our plan B or the side project that keeps us going when something goes wrong?
We created four social videos and a print campaign that used the rugby players to tell their motivational messages.
The ads were all over tickets, match day programs, stadium screens and social platforms.
ROLE: ART DIRECTOR
