Virgin Carpark Porker
We transformed their existing campaign ‘Live a Little’ into a social platform idea.
The idea was to turn mundane and boring places in the real world into a playground for games you would play online.
The first execution was Carpark Poker, a Facebook livestream that lets people play the biggest-ever game of poker, for free.
The campaign was launched with three films that explained the art of poker in the established Virgin Games / Wes Anderson look.#’
We were even able to use Virgin’s always bored ‘Vlad the Vampire’.
Below are the case study and the how-to films.
ROLE: ART DIRECTOR
