Brief
Virgin Games approached us to get more people liking their social channels.
Idea
We transformed their existing campaign ‘Live a Little’ into a social platform idea.
The idea was to turn mundane and boring places in the real world into the playground for games you would play online.
The first execution was Carpark Poker, a Facebook livestream that lets people play the biggest-ever game of poker, for free.
The campaign was launched with three films that explained the art of poker in the established Virgin Games / Wes Anderson look.#’
We were even able to use Virgin’s always bored ‘Vlad the Vampire’.
Below are the case study and the how-to films.
ROLE: ART DIRECTOR
AGENCY: VCCP
CREATIVE DIRECTOR: Matt Lloyd
COPYWRITER: Tom Lee
PRODUCTION: Maxine Denton, Ryan O’Kane, Adrien Major
