Brief
Activate Vuse's partnership with Mixmag to a music audience with a digital and experiential campaign.
Idea
With the rise of Spotify, YouTube, and other algorithm-based platforms, many artists go unheard,unseen, and underrepresented.
In partnership with MixMag, Vuse is giving a stage to underground music and art scenes, giving them a stagelike no other.
Vuse searched the globe, matching 5 producers with 5 visual artiststo collaborate on a music track and artwork inspiredby the surrounding streets. Guided by international DJand Producer, Anfisa Letyago and infamous album sleeve designerand photographer, Brian Cannon the duos unlocked a new levelof artistry, producing five incredible works.
We’ve created a cross-platform to stage the 10 artists to the world with their unique.
ROLE: ART DIRECTOR
AGENCY: The&Partnership
CREATIVE DIRECTOR: Johann Schwella / Jerome Gaslain
COPYWRITER: Bryn Walters / Niall Stephen
EDIT/MOTION GRAPHICS: Michael Dring
PRODUCTION: Amber Fahrner
