Brief
As one of the 2018 England Cricket one-day-internationals sponsors Royal London approached us with an activation brief to make them stick out over all the other sponsorships.
Idea
Cricket is one of the sports where the fans are more likely to turn into pundits and show off their knowledge. That was the reason for us to find the best #ArmchairPundits Twitter has to offer. We couldn’t do that ourselves so we had cricket commentator legend Henry ‘Blowers’ Blofeld, to rally the troops.
We created a competition that included three films and a newsroom that kept the pundits motivated to give their best punditry.
The #ArmchairPundit campaign enabled Royal London to generate and lead conversation through video content and live competition newsrooms during the England men’s one-day internationals.
ROLE: ART DIRECTOR
AGENCY: VCCP
DIRECTOR: Simon Levine
CREATIVE DIRECTOR: Jon Wicks, Adam Thompson, Sophie Payne
COPYWRITER: Tom Lee
PRODUCTION: Charlotte Trotman, Lynda Tomlinson, Lisa Aspey
How-to content films
Reactions
““The results we have seen from this campaign have exceeded all of our expectations and it is something we will definitely be exploring to use with other clients.” ”
