Brief
Sure partnered with new Premier League teams (Chelsea, Southampton, Birmingham) for men's care and wanted to let the footy fans know about it (TV, VOD, Social)
Idea
We delved into the intricacies of high-pressure scenarios that athletes often face, highlighting the source of their unwavering confidence through cleverly reversed situations. By showcasing the transformative impact of applying Sure, we demonstrated its benefits. Through, a series of compelling films featuring renowned athletes such as Eden Hazard, Fraser Forster, and Ross Barkley, we definitively illustrated how they perform 'In high-pressure moments, ‘Sure won’t let you down' — etching an indelible mark on viewers worldwide.
ROLE: ART DIRECTOR
AGENCY: VCCP KIN
DIRECTOR: Giorgio Bruni, Mike Fisher
CREATIVE DIRECTOR: Sophie Payne
COPYWRITER: Tom Lee
PRODUCTION: Maxine Denton, Zay Al-Saygh
