Brief

For the Samsung S8 launch, O2 needed to stand out among all the phone retailers.

Idea

We created O2 RapBattles as a unique platform to entertain tech enthusiasts with cleverly rhymed rumours about the upcoming phone features. This creative endeavour stemmed from the inaccessibility of information from Samsung, prompting a need for a fresh approach to engaging the curious minds of the young, tech-savvy audience.

ROLE: ART DIRECTOR
AGENCY: VCCP KIN
DIRECTOR: Max Sobol
CREATIVE DIRECTOR: Dermot Mc Partland
COPYWRITER: Tom Lee
PRODUCTION: Zay Al-Saygh