Idea
In 2016 the Major of London announced that he would cap all public transport fares until 2020.
The brief was simple, we had to communicate the message of ‘Fares Freeze’ in an interesting way.
A snow globe was one of many visuals that made its way onto OOH, DOOH, maps and loads more across TFL’s network.
Transport for London was so happy with the look and the idea of the visuals that they commissioned in total
seven posters for every kind of transport London has to offer.
ROLE: ART DIRECTOR
ILLUSTRATOR: Andrew Lyon
HEAD OF ART: Ali Augur
AGENCY: VCCP
CREATIVE DIRECTOR: Matt Lever
